THE MIDDLE CLASS OPPORTUNITY

Market Research, Sport In General

160 million people join the middle class each year / The middle class is buying 35 Billion US$ of products each year and 64 Billion by 2030 / If the middle class expansion is expected to be broadly based, 88% of the middle class will be Asian. There is a huge market...

HOW TO OFFER FREE SHIPPING

Market Research, Outsourcing and Procurement

With the continued rise of e-commerce on a global scale, the issue of Free Shipping has certainly become at the forefront of our minds. At BIG Corp, many of our brands 1) ship globally and 2) have a high value ticket price and therefore free shipping feels like a...

UK TRIATHLON INDUSTRY

Market Research

Each year, the Triathlon Industry Association releases a report on the state of the market in the UK. While the full 126-page report is only available to TIA members, the online summary is a fantastic overview of the market. The study is made up of in-depth surveys...

FASHION’S WAR ON PLASTIC POLLUTION

Market Research

An excellent piece of market research in Draper’s magazine which interviews key industry leaders to find out how fashion and garments are contributing to plastic pollution and what can be done to reduce the negative impact. A recent study from the National...

MANAGING PRODUCTION OUTSOURCING RISKS IN CHINA’S APPAREL INDUSTRY

Outsourcing and Procurement

In this quick video, Professor Richard Wilding from the Cranfield School of Managemet discusses his research on managing risks in outsourcing garment production in China. A very informative read from an expert in the field. You can also read a PDF summary of the video...

37 ATHLETIC APPAREL INDUSTRY STATS AND TRENDS

Market Research

While it may be a little dry (hey, we are athletes not mathematicians!), this is an excellent quick overview of 37 key stats and trends in the athletic apparel industry over the last 6 years written by Brandon Gaille. It has a global focus, as well as country specific...