Product Design and Development
Have you experienced product designs that look fantastic, but cannot translate into a technical product? Or a high performance product that lacks style? At BIG, we understand sports, but we also understand that performance and appearance come hand in hand.
Your brand is our focus
We perform deep research to understand your prospective market and your consumers’ desires and translate this into a product, or collection which can live at the heart of your brand.
Game Changing Innovation
We will bring a disruptive product, collection, or innovation idea to differentiate your brand from the competition. Whether you are a brand wishing to develop your collection but do not have the resources to take on a full team, or a brand who just needs to get “un-stuck” with a product strategy, we will deliver.
Innovation to Reach the Next Level
We will bring a disruptive product, collection, or innovation idea to differentiate your brand from the competition. Whether you are a brand wishing to develop your collection but do not have the resources to take on a full team, or a brand who just needs to get “un-stuck” with a product strategy, we will deliver.
A Proven Track Record
We are proud to have worked with some of the largest brands in the sportswear industry including Orca, Wiggle, Speedo, NZO, and Louis Garneau. Our proudest innovations range from the highly technical, Dream Kona tri-suit that we created for ORCA to the best selling and award winning transition bag that propelled the brand into a new, highly profitable category.
Case Study
A leading triathlon brand approached us with a clear challenge: A brand that has always prided itself on being ‘one step ahead’ anticipated a market shift and commissioned us to rethink their triathlon collection. We created new products that were not only highly technical, but also modernised the designs while retaining the core branding elements. We have been responsible for leading the brand’s innovation pipeline and produce and design their collections each year since.
“ORCA 2015 collection: Back to ruling the waters again” – Lava Magazine