It is no surprise that the Chinese market proposed high opportunities for sportswear brands. However, when we think of expanding sales in China, the dominance of large international brands can be frightening. This article highlights 4 domestic brands in China that have challenged this perception- and won! Check out the full article featured on HighSnobiety here: “The Chinese Sportswear Industry And The Brands You Need to Know”
Highlights:
- While 2nd in the world behind the USA ($28.4B versus $103.6B market value), the Chinese Sportswear market is growing at 12% YOY and is estimated to overtake the USA by 2022.
- In recent years, domestic brands have competed fiercely against western brands, who use local marketing and unique consumer propositions to differentiate themselves. The combined revenue of the top 4 domestic brands is larger than established western players in the Chinese region- watch out Nike!
- Reading these brand stories, makes us realise the potential for further growth in China- we don’t need to be scared of the larger players monopolising the market, as long as we have great products and a great marketing strategy!
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