Big academy
At BIG, our goal is to value to your brand- and the first step is bringing value to you. In the BIG Academy, you will find the best resources in the industry collected by our team to help you develop your own expertise. These include articles, podcasts, and interviews with the leading voices and brands in our industry. Be sure to subscribe below so you can access the most up-to-date content.
THE MIDDLE CLASS OPPORTUNITY
160 million people join the middle class each year / The middle class is buying 35 Billion US$ of products each year and 64 Billion by 2030 / If the middle class expansion is expected to be broadly based, 88% of the middle class will be Asian. There is a huge market...
H&M ACTIVEWEAR GOES SUSTAINABLE
Following on from our discussion on Plastic Pollution in the garment industry, we have been researching brands who are making a conscious effort to pursue a sustainable agenda. Not only is this an important corporate responsibility, but it also capitalise on an...
HOW TO OFFER FREE SHIPPING
With the continued rise of e-commerce on a global scale, the issue of Free Shipping has certainly become at the forefront of our minds. At BIG Corp, many of our brands 1) ship globally and 2) have a high value ticket price and therefore free shipping feels like a...
CLOTHING TRADE FAIR CALENDAR
A quick technical resource this week to feature a very useful Clothing Trade Fair & Exhibition Calendar. While the interface is admittedly a little clunky, it is extremely useful for searching by country, date, or specific industry. Check it out here! Will you be...
UK TRIATHLON INDUSTRY
Each year, the Triathlon Industry Association releases a report on the state of the market in the UK. While the full 126-page report is only available to TIA members, the online summary is a fantastic overview of the market. The study is made up of in-depth surveys...
FASHION’S WAR ON PLASTIC POLLUTION
An excellent piece of market research in Draper's magazine which interviews key industry leaders to find out how fashion and garments are contributing to plastic pollution and what can be done to reduce the negative impact. A recent study from the National University...
MODEST SWIMWEAR- BRANDS TO WATCH
In our final instalment of our SWIMWEAR week, we would like to highlight 3 brands that have innovated in the category to produce stylish, but modest swimwear. Statistics indicate that 78% of American women indicate that they feel embarrassed in swimwear, with this...
A GUIDE TO THE SUBLIMATION PRINTING PROCESS
While it does not delve into exact details, if you are not familiar with the sublimation printing process, this article published by the Online Clothing study is a great place to start. Sublimation is a printing method using computerised printing which can yield HD...
ONLINE, DIRECT-TO-CONSUMER SWIMWEAR IS HAVING ITS MOMENT
A quick read which highlights the rise of 5 direct to consumer, online swimwear brands which have grown rapidly in a traditionally cluttered market. Swimwear is a category which women fear and often loathe shopping for due to sizing and fitting concerns. While online...
PERSONALISATION MEANS REVENUE FOR BRANDS THAT CONNECT ONLINE TO OFFLINE
An excellent article by Benoit Clement-Bollee, the CEO of Storefront highlighting that 41% of US Customers say they have left a brand because the brand did not provide relevant personalised experiences (Accenture Strategy Global Consumer Pulse Research) He maintains...
MANAGING PRODUCTION OUTSOURCING RISKS IN CHINA’S APPAREL INDUSTRY
In this quick video, Professor Richard Wilding from the Cranfield School of Managemet discusses his research on managing risks in outsourcing garment production in China. A very informative read from an expert in the field. You can also read a PDF summary of the video...
37 ATHLETIC APPAREL INDUSTRY STATS AND TRENDS
While it may be a little dry (hey, we are athletes not mathematicians!), this is an excellent quick overview of 37 key stats and trends in the athletic apparel industry over the last 6 years written by Brandon Gaille. It has a global focus, as...
CHINESE SPORTSWEAR INDUSTRY AND BRANDS YOU NEED TO KNOW
It is no surprise that the Chinese market proposed high opportunities for sportswear brands. However, when we think of expanding sales in China, the dominance of large international brands can be frightening. This article...
THE POWER OF SPORT: MOTIVATIONAL VIDEO
Today at BIG Headquarters, we were looking for little push to get us over the 'Hump Day Slump' and sometimes, all it takes is a quick video to remind us of the power of sport and the incredible inspiration that it can bring to people of all abilities, old, young,...